Top Health Tech PR Firms – An ROI Analysis

By Jon Davis

Time to reflect on the media placements and publicity your health tech PR firm delivered in 2016. Did your health tech product healthcare service get publicity with the biggest media outlets or appear on TV?

The top health tech PR firm, Macias PR, has released its 4th quarter report that details the number of media placements the firm secured for its clients from September to December 2016.

The NYC PR firm secured a record number of TV placements for its clients in the 4th quarter – a total of 17 TV segments in seven different TV markets. Those TV segments featured clients from the healthcare and health tech industries.

“This quarterly report is our way of holding our team accountable and putting our record out there for the public to see,” said Mark Macias, founder of Macias PR. “We encourage all potential clients to compare our track record with our competitors – large and small. I guarantee the biggest PR firms are not delivering media placements on this type of scale.”

In November, the New York Post ran a large feature on a health tech client while Metro New York ran a cover story on its dating app client. Macias PR also secured news features with local newspapers and online publications, including Chicago Woman Magazine, Queens Gazette, Bronx Chronicle, GirlsLife, Huffington Post, Women’s Health and others.

In the B2B sector, Macias PR secured publicity for their clients in the 4th quarter with MobiHealthNews, Politico, Med City News, Benefits Pro, Fierce Biotech, FW Pharma, mHealth Intelligence, Dermatology Times, Crain’s New York, The Hill, Tech Republic, Apple World Today, ZD Net and TechCrunch.

Record Number of Media Placements in 2016

Macias PR also delivered a record number of media placements across the globe in 2016, including stories with the biggest news organizations in the USA, UK, Korea, Israel and Canada.

Those international news stories ran with The Financial Times, Daily Mail UK, Sun UK, Maeil in Korea, Times of Israel, Barron’s Magazine, Wall Street Journal and US News & World Report.

Macias PR Named the 2016 PR Firm of the Year – USA

This was a big year for Macias PR in terms of recognition.

Finance Monthly named Macias PR the top 2016 Financial PR Firm of the Year – USA based on the firm’s media deliverables, expertise and innovation in PR. Journalists from the magazine selected Macias PR after independently researching the firm’s media deliverables and interviewing clients.

New Online Calculator for PR Estimate

In 2016, Macias PR also launched the first online PR calculator that gives business owners an opportunity to find out the true cost of a PR campaign without having to deal with any sales agents.

This online PR calculator, which can be viewed here, eliminates the need to speak with a PR firm over the phone. Now, business owners and entrepreneurs can get an authentic look at how much a PR firm will cost by answering a few questions.

Macias PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York. Macias is also author of the book Beat the Press: Your and frequent contributor with CNBC.

“Next year is going to be an even bigger year for our clients,” said Macias. “Our team will continue to find the most creative angles for publicity and provide our clients with media expertise that comes straight from the editorial board.”